The Nanso store is now open in Kamppi Helsinki
Our new store has opened today, March 6. Kamppi to Helsinki. The renewed store concept was designed by Joanna Laajisto, who was selected as interior architect of the year 2018.
The new store concept crystallizes the renewed Nanso brand into a holistic experience. Neutral tones and genuine, coarse natural materials create a calm, earthy atmosphere where you can be inspired by Finnish design. Every detail is justified and carefully considered. For a beloved Finnish brand like Nanso, it was important to start the development of the store concept by talking to customers and listening to their wishes.
Studio Joanna Laajisto masters responsible design and values authentic things, which is reflected in the store's material choices. For example, linen, wood and granite have been used as materials in the new store. A customized chair named Nanso has been designed for the flagship store.
Responsibility is an important value for Nanso in many ways, and it is reflected in the renewed store concept. Nanso is the first Finnish brand to bring 3D-printed and biodegradable mannequins to the store, and the interior features the popular Finnish Mäntsälä red granite, which looks like Loimaa stone.