Precious treasures - in our selected stores
The NEW LIFE collection gives clothes a new life
A more responsible collection extends the life cycle of clothes
Nanso's clothes are designed to delight you for a long time both in terms of quality and style. In order to extend the life cycle of our clothes, we launched the Uusi Elämä collection, which gives our clothes in good condition a new life through renovation. The purpose of the collection is to slow down the rapid circulation of fashion and promote the circular economy.
Precious treasures
The Uusi Elämä collection consists of new and used clothes in good condition, which have been returned to us due to, for example, a small mistake. After the return, the products are delivered to our partner, the Finnish clothing and accessories repair service Menddie, for repair. All products in the collection are repaired in Finland. After the renovation, the products continue their journey to selected Nanso stores, where they get a new life. You can now find the products of the collection in our stores in Espoo Iso Omena, Pori, Vaasa, Helsinki Kluuv, Helsinki Outlet and Koskikeskus in Tampere .
By fixing, we care
The launch of the collection is part of our responsibility strategy. "Our clothes are designed to be long-lasting both in terms of quality and style, and we aim to support the longevity of clothes and prevent their unnecessary disposal with our activities. By repairing, we care," says our CEO Rita Holmberg.
At Nanso, we see every product we produce as valuable and want to consider the entire product life cycle. Using the repair service is already familiar to us.
Warranty repair of Nanso products in cooperation with Menddie.
We want to promote responsible consumption and our products are designed to last both qualitatively and over time. The longest possible service life of our clothes is one important part of our responsibility strategy. Menddie's repair services are used for warranty repairs of Nanso products.
Read more about Menddie warranty repair
Second hand collaboration: Nanso + Emmy
The collaboration between Nanso and Emmy, Finland's largest second-hand brand clothing buying and selling service, offers an easy way to give unused branded clothes a new home.
Read more about the Emmy collaboration
Donation for the benefit of the Baltic Sea: John Nurminen Foundation
Nanso donates the profits from the sale of plastic bags to the John Nurminen Foundation to protect the Baltic Sea.
Read more about donating to the Baltic Sea
Read more about responsibility at Nanso
At Nanso, we approach responsibility holistically and are committed to acting responsibly, transparently and in accordance with ethical principles. In addition to high-quality products, we also consider people and the environment in our responsibility work. Our responsibility work is divided into three different themes: products, people and environment.
Articles and interviews
Responsibility and transparency play a central role in Nanso's operations. To promote these themes, we participated in the Digital Product Passport (DPP) project.
Read more
Made from high-quality materials, our jeans are designed to last from season to season. We put together jeans care instructions that, if followed, will make your jeans happy for a long time.
Read more
The Uusi Elämä collection on ostavastuulisesti.fi website
Nanso’s Uusi Elämä (New Life) collection has been approved for the ostavastuullisesti.fi website. Ostavastuullisesti.fi is a site dedicated to responsible purchasing, aimed at bringing togethe...
Read more