Comfort revolution exhibition 11.6. starting at the Design Museum

Nanso's jubilee exhibition opens at the Design Museum in June

For the last hundred years, the desire for comfort has guided the development of fashion: dressing has become more relaxed, the comfort of wearing clothes has increased and dress codes have relaxed. The well-being of the wearer has become important. The t-shirt, formerly an undergarment, is now one of the most used items of clothing in the world. Leggings have challenged trousers and petticoats have become outerwear. Previously only used as underwear, underwear or home wear, clothing items have become not only more comfortable, but also a part of everyday fashion.

The exhibition The Revolution of Comfort opens up the changes in clothing and reflects them on the phenomena of the surrounding society. The history of the 100-year-old design company Nanso is intertwined with these trends in fashion. In the exhibition, the themes of well-being and comfort are examined through the company's nightwear and underwear production.

"Before, everyone wore jeans, now sweatpants or sports leotards. In New York, Crocs are the footwear choice of the fashion conscious. The most comfortable pieces of clothing dominate the street scene. Are people no longer interested in dressing up? It's interesting - but instead of rigid dress codes, our clothing choices are determined by the pursuit of well-being and comfort," says Liisa Jokinen, who curated the exhibition.

The exhibition also looks at the future of clothing. The corona pandemic has further increased the need for a relaxed style of clothing, which seems to be a future trend as well.

"Trend forecaster Li Edelkoort has described the clothes of the future as comforting friends. Clothing is more and more a matter of feeling. Formal requirements dictate our clothing choices less and less. The Comfort Revolution exhibition is an ensemble that also challenges us to think about the next steps in dressing and our relationship with the contents of our own wardrobe," continues Jokinen.

The entire exhibition has been curated by street style photographer, journalist and founder of the Gem vintage app Liisa Jokinen. Studio Joanna Laajisto is responsible for the exhibition architecture. The exhibition was made in cooperation with Nanso and is part of Nanso's 100th anniversary program.

Distance guidance for the Revolution of Comfort exhibition will also be organized on Instagram, read more.

Advance tickets purchased online are selected for a specific day and reservation-specific arrival time. Tickets can be purchased for a maximum of six people. Self-directed group visits are not organized. For the time being, ticket sales only take place online. You can arrive at the museum at a time that suits you and stay as long as you want. Buy tickets here.

DESIGN MUSEUM
Visiting address: Korkeavuorenkatu 23, 00130 Hki
www.designmuseum.fi

Visiting hours:
In the summer season, 1.6.-31.8.
Mon-Sun 11-18

Entrance fees:
Adults €12, seniors €10, students €6, under 18s free. Museum card €79. Joint ticket for the Architecture Museum and the Design Museum €12.