100 years of Nanso

Finland has always been able to appreciate genuine and original things: clean air and nature, changing seasons and a peaceful life. Nanso was founded in 1921 in Pirkanmaa, where life has traditionally been peaceful and respectful of nature. All this can still be seen in Nanso, 100 years later.

In 2021, we will celebrate 100 years of Nanso. We want to dedicate our anniversary year to the appreciation of beautiful everyday life and bring to the center everything that is deep in Nanso's core: ease, carefreeness and well-being.

100 YEARS ON THE SKIN

The story of Nanso clothes began with the manufacture of underwear. The products were made cotton-soft and flexible, and great attention was paid to their comfort, quality and durability right from the start.

For the past hundred years, the desire for comfort has strongly guided the development of fashion: dressing has become more relaxed, the comfort of wearing clothes has increased and dress codes have loosened. The t-shirt, formerly an undergarment, is now one of the most used items of clothing in the world. Leggings have challenged pants. Clothes that were previously only used as underwear or home wear have become part of global everyday fashion.

100 YEARS IN EVERYDAY LIFE

The best things in life take time - so do Nanso's clothes. Our design philosophy has remained unchanged throughout the years: we have a sincere desire to make everyday life beautiful and comfortable. In our design, we want to cherish quality and the uncomplicated Finnish lifestyle. We believe that honest design and genuine materials create a good feeling and a beautiful everyday life.

100 YEARS OF CLASSICS

Nanso's collection includes both distinctive patterns and monochrome, timeless classics that have been inspired by the Finnish relaxed and uncomplicated lifestyle. The starting point of the design work is that Nanso's beautiful products stand the test of time, both in terms of quality and style.

The collection still includes products that were launched in the 1960s. Monochrome t-shirts and timeless polo shirts are still the cornerstones of the wardrobe.

100 YEARS WITH FEEL

Without memories, a garment is just a garment. Many Finns remember Nanso products from their childhood. Relaxed moments together, memories of childhood summers, grandparents and vacations are reflected through the products. Nostalgia and the memories of generations are a strong part of Nanso's story.